My Mantra for Content Creation:  It’s not effective unless it sells.

Denis Joseph, Auckland, New Zealand.

Over 55 years of work experience, knowledge, and insight. Hopefully, some wisdom gained.

A Wordsmith aiming to be different

30 momentous years as a copywriter and Creative Head in advertising with a portfolio of over a hundred diverse brands.

Diversified into scholarly articles on advertising; experimented with web content. Dabbled in satirical spoofs, penned short stories with stings in the tales, and published a book of Absolute Bull.

Then took the plunge into being seriously different—the Smart Blogger Content Marketing Course—and slogged my way to a prized Certification.

More power to the Gray Power of Seniors

My preferred consumer niche is the Gray Power segment of the 60s+audience. (Being one myself!). I believe there’s a need for discourse on ‘Senior’ themes such as retirement, travel, health, self-improvement, sport, exercise, relationships, finances.

And finally, the question not found in the Brief:

'Dear Client, Is negative chatter causing you sleepless nights?’

 The content brief is the roadmap to a marketing or communication goal.

But something’s missing. And it’s the human touch, feeling or emotion, that is absent in a hard-boiled, factual briefs.

Hence the question posed above. A question that I’ve asked scores of clients throughout my advertising life.

Their answers crystalize all the content of the brief into an Aha moment, and the light dispels the darkness.

WORDSMITH—CREATIVE COPYWRITER, CONTENT MARKETER, BLOGGER

Links to sample content

linkedin.com/in/denis-joseph-4542432

Senior Travel Ultimate Guide - Google Docs