Who I am:
Hi there, I’m Amanda, and I’m a professional Content Writer and Marketer. I graduated with a B.A. in English from Dartmouth College where I worked as a writing assistant for the English Department. I began my career working at a major publishing house, St. Martin's Press, in New York. When I returned to California, where I was born and raised, I translated my editorial and research skills into the advertising world where I worked as a Strategic Brand Planner and writer for various large advertising agencies. I’m lucky to be a mom to 3 strong daughters, a dog and cat. An avid reader, art lover, and outdoor enthusiast, I call a sunny beach town at the edge of Los Angeles my home.
What's My Process:
My natural love of editorial, strategy and content creation makes me collaborative, and always ready for an idea and how I can maximize your reader engagement or create a unique brand voice. I start by agreeing on a content brief and success criteria with you, to develop a thorough outline we can both feel good about. From there, I will take the work off your hands and create compelling content with SEO in mind. My experience is predominantly in wellness, beauty, food and beverage. That said, I'm ready and able to tackle anything from general content to more complex materials, with an eye for detail and creativity.
Why I’m your best choice
With a fresh perspective, my writing focuses on what consumers really want. I conduct competitive research, as needed, and work to uncover hidden insights that will allow the brand or topic to resonate strongly with the target consumer. My super skill is helping others communicate in writing more clearly and efficiently. Relationship driven, creative and resourceful, I am dedicated to write compelling content that moves your audience to action.
"Amanda is as sharp as they come. She’s quick to analyze, synthesize, and form a sound strategic recommendation when presented with any business or customer problem. I’d have her on my team any day…and I have. Amanda was once my client and I’ve continued to work with her over the years to support my research and brand strategy work. I will most certainly tap into her new SEO and content marketing efforts.”
- Kathy Cappelletti, Consigliere Brand Planning, Freelance Qualitative Researcher and Brand Strategist
Researching, Article Writing, Copy writing, Content Writing, Content Marketing, Creative Strategy Development and SEO. Microsoft Office, Google Suite (Doc, Sheets, Slides), Apple iWork, Wordpress (and other CMS), French, Drawing, Painting, Creative Writing, Copy editing.