Help your readers understand what actions match their values and goals.
With over 24 years of experience working on natural resource management issues in rural British Columbia, I bring a wealth of knowledge to the table when it comes to translating complex ideas into action-oriented posts.
Technical doesn't have to mean mind-numbing. I can help you translate your technical and science-based information into a post your readers will finish right to the end.
By applying SEO techniques and content frameworks to your target message, I can help your posts rank well on Google, which is key to driving search traffic . Whether I am developing words in your voice (ghostwriting), or presenting the ideas myself, SEO strategies can help you gain more readers and more time on your website.
Here's what a recent client, Catherine Duca, had to say:
"I wish I could say I enjoyed working with Sue. I wish I could say that she delivered on her goals and met my expectations. That would be nice but it wouldn’t be completely true. The fact is, I had a creative blast working with Sue and she exceeded all my expectations. Every one. Her help conceptualizing my blog post was enormously helpful. Her style is crisp and to the point. She delved into the subject matter before I realized we had even gotten started. She kept to timelines, requested additional information when necessary, and simply connected dots that I, too close to the material, hadn’t recognized. She quickly became fluent in my language as a therapist and worked with my writing voice in a way that I think will feel natural and accessible to readers. What more could I hope for? Her knowledge of SEO will give my post the chance it never would have had in my hands alone. I only wish I had found her sooner!"
Writing Samples by Topic:
Why Roosters are Important (And Crowing Makes Them Great - Get Over It!) Published on Medium in Sustainability X; Ranking on Google page 1 for 'Why are roosters important'. Take a look at the positive reader response to this post in the comments section of this post.
Save a Seed to Save Yourself: The Importance of Seed Saving in 2020- Published on Medium and ranking on Google page 1 for the key words "why seed saving is important"
Variation Matters: Selective Breeding is a Climate Change Adaptation Strategy - Published on Medium in The Startup and currently ranking on page 1 of Google for the key words "Selective breeding climate change"
What exactly are you waiting for when it comes to climate change? - Guest Post on Leaf'd
The Plain Dirt on (Superhero) Soil - Published on Medium.com in Sustainability X, using video embeds to link to external content
How to Relieve Lower Back Pain: The Ultimate Guide to Pain-Busting Strategies for Relief (at Home!) - Example of the "ultimate guide" format. Published on Medium.com in Live Your Life on Purpose; Example of the ultimate guide format and ranking near the top of page 3 of Google as of 13-Feb-2020
My experience includes:
- PhD (Biology - SFU) and MSc (Plant Science - UBC)
- Registered Professional Biologist (RPBio) and Professional Agrologist (PAg) in British Columbia
- Certified Content Marketer and Freelance writer with additional SEO and Content Strategy training through Smart Blogger
- Project Management including strategic land use planning, wildlife management, First Nations traditional knowledge collection, and forest assessments.
- Instructor for courses that include grizzly bear safety training, data management, project management, ethnobotany, invasive species management, seed saving, food security, and others.
- Rose Hill Farm - small scale agriculture venture focused on heritage chickens and selective breeding. Visit: www.rosehillfarm.ca