Hello there, I’m Stefania and I am a freelance writer and content marketer currently based in my hometown of Milan after 17 years working around the world.
I started off as a journalist writing for lifestyle, travel, interiors and photography magazines. I’m a serial entrepreneur with a nudge for marketing so, still young, I headed off into the world building a couple or more successful companies in the tourism and hospitality sector. Later on, I launched myself into the digital world, opening an online boutique and the travel blog I still run today. Oops, I’m also a professional photographer, I almost forgot to mention.
Writing has always been my thing. I studied humanities and literature in university and completed my education with an MBA that helped me to grow my business.
I am a creative maverick, an unapologetic polymath and I’m just bursting with energy every time a new project knocks at my door. My expertise though, lies in all things beautiful: lifestyle, travel, food, fashion and the creative industry. And obviously, I can write in English and Italian.
I bring all this wealth of experience to the table when I write and create content for brands who need to communicate effectively with flair and style. I help them to bring out their brand identity and showcase their offers in their unique voice. Translating into words my clients uniqueness is something I am proud of; it comes natural and perfectly suits my chameleonic nature.
I write all sorts of blog posts, websites copy, landing pages, social media posts, newsletters, email campaigns and branded content, inclusive of pitches to magazines and businesses you want to connect with. Because of my photography background and my online branding expertise, I make sure all the visuals and the graphic sides are taken care of too.
In brief, I’ll help you convert your digital marketing into increased business. Together we’ll reach new audiences thanks to better rankings on Google search, we’ll increase brand awareness and succeed on social media.
When I create content for my clients, I have a comprehensive view of the entire process, starting from the marketing, strategic side of things to the output requirements of the digital channels. I make sure the projected financial returns are translated into powerful communication in line with the stage of the purchase cycle we are working on, the campaign storyline and the brand blueprint. Speaking the language of the target audience, understanding their needs, problems and desires is at the heart of my communication strategy to deliver perfectly fitting content for a seamless customer’s experience.
My content is SEO optimised, carefully and thoroughly researched, effectively and promptly delivered and communicated with the clarity that comes from having taken the time to really understand the customer’s requirements.
I love to work for ambitious companies and entrepreneurs who, regardless of their size, want to stand out not because they are louder, but because their work speaks excellence and timeless style from every angle. My ideal client is any brand who understands the importance of investing in professional work to exceed customers expectations, market less but better and transform clients into fans and brand ambassadors. I build quality that lasts and works in time. I serve businesses with a vision and a soul.
If you want to have a feel of my work, please check a few sample pieces here.