Shauna Johnston

Freelance Content Writer & Copywriter for Fintech Companies

Fintech founders and marketers: You can engage more customers with informative, relatable content. I can help.

I’ll help you:

  • Grow audience awareness of your product or service
  • Level up your thought leadership in the fintech industry
  • Gain customer trust and convert sales


Hi, I’m Shauna. I’m a freelance writer for fintech companies.

  • I write informative and straightforward content to help fintech companies engage their customers.
  • My specialty is explaining complex topics in an easy-to-understand way.
  • I act as your business partner by providing reliable, on-time services that align with your goals.
  • I have nearly a decade of experience in the financial services industry. I am reliable, responsive, and eager to dig into complex topics.


I’m a former CPA who spent nearly a decade specializing in corporate income tax.

I worked for a Big 4 public accounting firm for several years before joining the tax department at a technology company. During my career as a CPA, I focused on researching and writing about various business tax issues. My specialty is explaining complex topics in an understandable way.

Ultimately, I decided to switch careers to focus solely on writing. Much of my CPA experience helps me be a better freelance writer. For example, tax accounting is a fast-paced, deadline-driven industry – it requires quick learning and versatility (along with a host of other skills).

Thanks to my CPA background, I’m familiar with the pressures that business leaders face. I understand the importance of revenue growth and the complexities of financial reporting.


As a freelance writer, I use my background to help fintech companies grow brand awareness and develop thought leadership.

In addition to writing engaging content, I support your business by:

  • Meeting deadlines
  • Delivering a high-quality work product
  • Building client relationships based on trust
  • Supporting sales growth

I specialize in writing informational content for the fintech industry:

  • Blockchain & cryptocurrency
  • Cashless payments
  • Financial management services
  • Borrowing & lending platforms

View samples of my previous work here.

Services include:

  • White papers
  • Articles & blogs
  • Website copy

How it works:

  • We align on your goals through a free consultation, then decide which services will best fit your situation.
  • I write your content while you get back to your other priorities.
  • Once you’re happy with the copy, the final version is yours.

Visit my website for more information!

Topics: Fintech, Blockchain, Cryptocurrency, Payments, Financial Management Services, Borrowing & Lending Platforms
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