Shauna Johnston
You deserve a website you’re proud of.
Grow your business with conversion copywriting services
Improve your conversions with research-driven copy
Conversion copywriting follows a proven approach to improving your website.
Conversion-focused copy can help your business:
- Engage visitors.
- Get clicks.
- Generate leads.
- Improve sales.
- Increase growth.
Get an on-brand website that speaks to your target customer
Increase high-quality leads by connecting with your audience.
Conversion-focused messaging guides your prospects down the page. So visitors quickly understand what you do and why it’s valuable. And your target audience understands why they should take action.
Higher customer conversions = more leads, sign-ups, & sales.
All you need to do? Hire the right professional (me) for your website rewrite.
Get conversion-focused copy on your:
- Home page
- Pricing page
- Landing page
- About page
- Product or service detail pages
So you can help your audience understand the value of your offering. And convince visitors to take action.
This is what I’ll do:
- Conduct research to understand your business & industry (including your competitors).
- Write copy that helps your prospects see the value your business offers.
- Act as your strategic business partner throughout implementation and validation.
- Work toward the KPIs that matter most to your business.
The highlight of my approach?
You get to be as hands-off as you like. I’ll lead the research, writing, & editing process. So you get to focus on your business.
I’ll work with your team through the review and approval of the copy. And I’ll collaborate with your designer on implementation — you don’t have to play the middleman.
How it works:
1. Research
Improving your copy starts with researching your ideal customer.
What I’ll do:
- Research your company and your customers.
- Conduct interviews to dig for valuable voice-of-customer language.
- Make connections between your visitors’ needs and the value you offer.
In-depth research uncovers the words your target audience needs to hear. So your website can explain how your business can solve your visitors’ needs. Without sleaziness or marketing jargon.
2. Writing, Wireframing, & Editing
I use proven, conversion-focused copywriting strategies to speak directly to your ideal customers.
You’ll get on-brand copy that addresses your customers’ desires.
Your messaging will:
- Build trust
- Demonstrate value
- Overcome visitors’ objections to saying yes
The result? Your copy guides your audience – high-quality leads – toward accepting your offer. (And your website sounds like you wrote it.)
I’ll present your copy in a wireframed document — this helps you visualize the final product. You’ll see how critical design elements will guide the reader down the page.
After your review, I’ll make any edits needed to improve brand voice or tone. So you get a website you love.
3. Validation & Optimization
Finally, we put your new copy in place.
I’ll collaborate with your team to implement your new website copy. Design elements should improve – not impede – readability & user experience.
After implementation, we track your conversion metrics and measure your new website’s performance. For best results? I’ll continue to test your copy for continuous improvement.
You’ve never hired a business partner like this before
When you work with me, you’re not working with a get-rich-quick side hustler. You’re working with a reliable professional. My diverse background means I’ll quickly get up to speed on your business.
No hand-holding required.
Don’t worry: You won’t need to guide me through your project. I follow a proven process for writing conversion-focused copy. Each project follows repeatable steps.
That means I’m not guessing – and you’re not left wondering what comes next.
My approach is client-oriented & results-oriented. So you’ll get deliverables that respond to your needs. I support you in achieving the growth your business deserves.
Services include:
- Website Copywriting
- Web Copy Audits
- Email Marketing
