Ruthanne Giordano

Helping B2B and B2C Companies Make the Complex, Clear and Compelling

Certified content writer with a background in organic chemistry as well as search engine optimization (SEO), who specializes in making complex ideas clear.

Who I am

I’m passionate about helping B2B and B2C businesses increase their web traffic and revenue online.

My strength is in making the complex, clear and simple, taking the “technical” out of technical language so what you’re trying to say is easy to understand. I also specialize in taking large concepts or goals and breaking them down into easy, actionable steps for the reader.

You’ll get writing that resonates with your readers as well as the search engines.

How We Work Together

Whether you want to attract more search traffic or establish your authority on a topic,

  • We discuss your goals

  • I research your competition to learn what best-in-class content looks like

  • You receive a detailed content for your review

Once we’ve agreed to the content brief, I’ll write your first draft. This content brief ensures expectations, goals, and topics covered in your post are met and well-understood. You will have no surprises.

What I Write

Organic chemistry is a broad field, and I specialize in the following areas:

  • Organic chemistry areas where the end use of a product is in the home or business

  • Natural product manufacturers

  • Indoor air quality

  • Personal care industry

as well as areas covering

  • Frugal living

  • Northern New Jersey Marketing


Whether you need informational posts, permanent web pages, or long-form ultimate guides, I’ve got you covered. I also do ghostwriting. And because of years of education and training in website development and SEO, I can also write sales copy for squeeze pages (the page you land on, where the “buy now” button is) for existing clients.

Why Hire Me?

I have an organic chemistry degree with 20 years experience in the field, including work on the production floor, lab, R&D, and education. Add to that, 10 years of experience with SEO and website development, which is all about online marketing. Then add certified writing skills to top off the list.

The research and SEO backgrounds provide skills I utilize when analyzing the competition, to write content that will naturally rise above it, giving you the strong advantage.

But don’t just take my word for it. Here’s what a recent client had to say about my work:

“This is some of the best writing our web designer has seen with any of her clients, and she's been in the industry for years.” Daniel G., Marketing Manager, Lindeblad Marketing

Remember: content is only as good as the traffic it generates and the revenue it brings.

And it sure makes a difference when your certified content writer also knows the field.

Topics: organic chemistry, indoor air quality, personal care industry, natural products, surfactants, frugal living
Content Marketing Certified - Badge