Kathleen MacRae

Writer & SEO Specialist Committed to Growing Your Brand and Business

I’m Kathleen, a Smart Blogger certified content marketer, freelance writer and SEO specialist. From sunny Sarasota, Florida, I write about small business marketing, coaching, entrepreneurship, personal growth and other topics aimed to improve your visibility on Google and grow your business.

Before starting my writing business, I owned a successful company that sold imported clothing and handicrafts from around the world, both retail and wholesale. I also grew two non-profit organizations using my background in management, communications strategy, fundraising and grant writing (i.e., non-profit sales!).  

These 30 years of experience give me first hand knowledge of the day to day challenges you face as a business owner. It provides me with the expertise to know how to best use content marketing and SEO to increase your sales and keep your customers coming back for more.

How I Can Help
Today, high-quality content and SEO (search engine optimization) are the keys to a website that builds your brand and brings in new clients and customers. 

What are you after? More clients? More sales? Improving your brand recognition? Becoming a thought leader in your field? Working with me, all of these goals are within reach. 

I will write you top-notch content that rivals similar posts ranked on the first page of Google and provide your clients and customers with the critical information they need about your products and services.

Driving traffic to your website is the first step to growing your business. My knowledge of SEO and ability to write informative, engaging content will help you make more money and earn recognition from your customers and peers.

Writing Specialties

  • Legal & policy issues
  • Small business marketing and management
  • Entrepreneurship
  • Coaching
  • Personal growth
  • Travel, Living abroad
  • Food, Diet, Cooking
  • Meditation, Spirituality, Tarot, Numerology

Content Frameworks

  • Blog posts
  • List posts
  • Long-form ultimate guides
  • Case studies
  • White papers
  • Emails
  • Landing pages
  • Updating/refreshing current content
  • Ghostwriting
  • Newsletters
  • Grant proposals
  • Press Releases

The Process

  • Conversation to create a shared understanding of your goals and objectives.
  • An agreed upon written plan (a content brief) that will guide my writing.
  • Researching the top 5-10 posts on Google about your content topic to ensure our post is more comprehensive.
  • Drafting your post, optimized for SEO, and working together to create a final version.
  • Publishing and promoting your post to drive traffic to your website.

Why me?
I'm fortunate that writing is a natural talent of mine I’ve been refining since high school. I’m productive, creative and never miss a deadline. I’m easy to work with and responsive to your priorities. My history of career achievements are a testament to my determination to ensure results.

Building long-term business relationships is my goal. I want you to be thrilled with my work and to tell all your colleagues about the outstanding traffic and income our post has generated. Your repeat business is my priority.

Please Email Me Today!
I can’t wait to collaborate on your upcoming projects. I look forward to helping build your brand, increase your web traffic, make more money and become a leader in your field. I'll happily provide a free 15-30 minute consultation so that we can determine if your needs and my skills are a good fit. 

Please email me at kmmacrae@gmail.com so we can dive right in!

Talk soon.

Sample Content
Small Business Marketing (for Beginners): A Comprehensive Guide to Low-Cost Growth

Topics: Small Business Marketing, Entrepreneurship, Coaching, Personal Growth, Travel, Living Abroad, Food, Diet, Cooking, Meditation
Content Marketing Certified - Badge