Kasturi Patra
You have an amazing product or service that you want people to buy. You need to grab their attention before they decide to buy your products. But people are busy; they might scroll through your page to the next shiny object.
How do you hold their attention?
That’s where I come in.
I am what you get when you marry an astute research analyst with a compelling storyteller.
With a decade long experience as a content strategist and with half a decade’s experience as a fiction writer, I know:
- how to keep your target audience on the page and then convince them to take action.
-how to present the most important information about your business in a compelling, engaging, and effective way.
How do I do this?
Well, I’m a mind reader (kind of).
I know that readers want to be understood. I keep in mind the searcher intent and the pain points of your audience when I write about your business and how it can help address their problems.
You need content
-that’s free of fluff
-that grabs readers' attention
-that motivates your readers to take action.
I create SEO-optimized, mobile friendly, scannable copies for:
-Websites
-Blogs, and
-Social Media
So far, I have written for businesses and publications in the finance, technology, career, beauty, pop culture, feminism, and personal growth segments.
With master’s degrees in Economics and International Business, I can confidently say that I understand businesses like yours.
With several published short stories and a novel under my belt, I know how to emotionally impact your readers.
My Content Marketing Strategist certification from SmartBlogger further testifies that I can create top ranking and lead generating content for your business.
Want to sample my writing?
Here's my ultimate guide for frugal living:
Frugal Living 2022: Wealthier, Healthier & Happier (70+ Tips!)
During my stint with Trefis, a Boston-based equity analysis firm, I'd written 150+ insightful research articles encompassing macroeconomic trends, industry trends and company dynamics, that were syndicated to leading financial websites such as Forbes, Seeking Alpha and Nasdaq.
Here are a few samples:
- Why Is Victoria's Secret Undergoing Restructuring Changes?
- Why Did L’Oréal Decide to Acquire Three Active Cosmetics Brands from Valeant for $1.3 Billion?
- 2015 Was A Fantastic Year for Ctrip, and 2016 Might Be Even Better!
- Here's How Estee Lauder Plans to Grow in China
- How Guess Is Changing Its Positioning and Focus on The Americas
Here are some of my viral articles from Women's Web where I worked as a commissioned writer:
- 5 Gutsy Women Share Their Stories Of Being A Single Mother In India(viewed and engaged with over 43,000 times)
- These Women Who Married Before 25 Don’t Want Their Children To Do The Same(viewed and engaged with over 28,500 times)
- Here’s Why The High Court Calling ‘Roka Ceremony’ A Social Evil, Is Commendable(viewed and engaged with over 28,000 times)
- The Portrayal Of Muslim Women In Bollywood Is Stuck In A Time Warp, And Needs Some Serious Revamping(viewed and engaged with over 22,000 times)
- 5 Things That Older Women In A Relationship With Younger Men Want You To Know(viewed and engaged with over 22,000 times)
I created content from scratch for Nitteo, a US-based startup that helps set global capability centers in India. Below are a few samples:
- Five sectors that are in rapid innovation mode
- Hybrid work models could be the new normal in the post pandemic work environment
- India’s tech talent market is hot with a promising future
- Growing Talent Pool Make India The Most Attractive Location for Tech Hiring
- The $8.452 Trillion Talent Question
Here are some of my ghostwritten articles for Resume Genius:
- How to Put Cum Laude on a Resume
- How to Write a Nurse Practitioner Resume
- How to Sign a Cover Letter
My debut novel, A Mother’s Goodbye, won a novel pitch contest and was published in July 2021.
I look forward to working with you.
