You have an amazing product or service that you want people to buy. You need to grab their attention before they decide to buy your products. But people are busy; they might scroll through your page to the next shiny object.

How do you hold their attention?

That’s where I come in.

I am what you get when you marry an astute research analyst with a compelling storyteller.

With a decade long experience as a content strategist and with half a decade’s experience as a fiction writer, I know:

- how to keep your target audience on the page and then convince them to take action.

-how to present the most important information about your business in a compelling, engaging, and effective way.

How do I do this?

Well, I’m a mind reader (kind of).

I know that readers want to be understood. I keep in mind the searcher intent and the pain points of your audience when I write about your business and how it can help address their problems.

You need content

-that’s free of fluff

-that grabs readers' attention

-that motivates your readers to take action.

I create SEO-optimized, mobile friendly, scannable copies for:

-Websites

-Blogs, and

-Social Media

So far, I have written for businesses and publications in the finance, technology, career, beauty, pop culture, feminism, and personal growth segments.

With master’s degrees in Economics and International Business, I can confidently say that I understand businesses like yours.

With several published short stories and a novel under my belt, I know how to emotionally impact your readers.

My Content Marketing Strategist certification from SmartBlogger further testifies that I can create top ranking and lead generating content for your business.

Want to sample my writing?

Here's my ultimate guide for frugal living:

Frugal Living 2022: Wealthier, Healthier & Happier (70+ Tips!)

During my stint with Trefis, a Boston-based equity analysis firm, I'd written 150+ insightful research articles encompassing macroeconomic trends, industry trends and company dynamics, that were syndicated to leading financial websites such as Forbes, Seeking Alpha and Nasdaq.

Here are a few samples:

• Why Is Victoria's Secret Undergoing Restructuring Changes?
• Why Did L’Oréal Decide to Acquire Three Active Cosmetics Brands from Valeant for $1.3 Billion?
• 2015 Was A Fantastic Year for Ctrip, and 2016 Might Be Even Better!
• Here's How Estee Lauder Plans to Grow in China
• How Guess Is Changing Its Positioning and Focus on The Americas

Here are some of my viral articles from Women's Web where I worked as a commissioned writer:

• 5 Gutsy Women Share Their Stories Of Being A Single Mother In India(viewed and engaged with over 43,000 times)
• These Women Who Married Before 25 Don’t Want Their Children To Do The Same(viewed and engaged with over 28,500 times)
• Here’s Why The High Court Calling ‘Roka Ceremony’ A Social Evil, Is Commendable(viewed and engaged with over 28,000 times)
• The Portrayal Of Muslim Women In Bollywood Is Stuck In A Time Warp, And Needs Some Serious Revamping(viewed and engaged with over 22,000 times)
• 5 Things That Older Women In A Relationship With Younger Men Want You To Know(viewed and engaged with over 22,000 times)

I created content from scratch for Nitteo, a US-based startup that helps set global capability centers in India. Below are a few samples:

• Five sectors that are in rapid innovation mode
• Hybrid work models could be the new normal in the post pandemic work environment
• India’s tech talent market is hot with a promising future
• Growing Talent Pool Make India The Most Attractive Location for Tech Hiring
• The $8.452 Trillion Talent Question

Here are some of my ghostwritten articles for Resume Genius:

• How to Put Cum Laude on a Resume
• How to Write a Nurse Practitioner Resume
• How to Sign a Cover Letter

My debut novel, A Mother’s Goodbye, won a novel pitch contest and was published in July 2021.

I look forward to working with you.