Johanna Gonzalez

SEO Content and Copy in your Brand Voice

Building your brand image to increase engagement, leads, and market share.

Hitting the ceiling with customer engagement and market share? 

You need content people immediately see and compelling copy that boost your brand’s personality. 

Who Am I?

Hi, Johanna here. Call on me when you need help from a well-rounded writer to create your content and copy. 

As a SmartBlogger certified content marketer, I write search-engine-optimized (SEO) articles Google loves. 

As a direct response marketer, I craft copy that engage and convert prospects to loyal customers.  

Why would you need an “all-arounder”? To keep to the voice of your brand. Too many voice styles confuse a brand's image. Aka too many cooks spoil the broth.

With both feet on either side of commercial writing, I have seen what a consistent brand voice can do for a business. 

How Can I Help?

Let me help you adapt your content and copy to speak with the personality you want for your business.

A strong brand voice resonates with your market and helps your business stand out in its niche. 

It needs to be consistent in all your marketing campaigns. blog articles, website text, emails, social media posts, product descriptions, and landing pages all need to express one identity. 

I have been helping a fledgling luxury cushion wholesaler apply consistency of voice.  Now, I'm seeing its rapid growth. Just two years after it opened its doors, this company is continuing to enjoy an upward trend in market awareness and sales. Not a mean feat, considering the competitive Australian homeware market.

What My Happy Client Says 

“....In fact, I have never worked with a person who gives as much attention to detail as she does.

Also, her willingness to take on different and challenging writing projects like new product and brand launches and see them to successful completion has repeatedly impressed me over the years. 

Her brilliancy with words has made our small business grow and stand out amongst tough competition in the Australian retail market…” 

-Junie Lin, Founder of Hamptons Home and Mirage Haven 

What I Can Do for You

Building your content and writing all manner of copy takes time. Let me help you focus on your business with my skills as a certified content marketer and skill-upgraded copywriter. 

As a Smart Blogger Certified Content Marketer:

I use your keyword to write articles that clinch top spots on the first two pages of Google’s search results. 

SEO content is a powerful marketing strategy for building brand awareness and loyalty. 

But only if done right.

Searchers who see your article on Google’s first page also notice your brand and perceive it as an authority in its niche.

But only a handful of content writers can persuade Google to rank their articles as most relevant over hundreds that match the search. 

Well, the devil is in the details. That’s why I do:

  • Competitive analyses that size up the competition 
  • Research that covers the bases
  • Storytelling that gets a clear brand message across
  • Writing with tried-and-tested SEO techniques to ramp up your brand's online visibility

I work best with a Content Brief, which allows us to be on the same page. 

As a Copywriter:

Research is key to my process. I put a lot of effort and time into knowing your market and competition.

Once have them down to a T, I can write your:

  • Email sequences that take prospects on a know-like-trust journey with your product
  • Landing pages that capture interested leads
  • Sales letters that sell
  • Social media posts that heighten market awareness or brand loyalty
  • Product descriptions that pop

All these speak in your brand voice to connect and engage with your market.

How to Contact Me

Shoot me an email at jogonzwriting@yahoo.com. I’d love to know about your project. 

Would you rather talk? We can hop on a call or chat on WhatsApp, Viber, or Telegram. I’ll probably be on the other side of your world, but we’ll make it work out.

Want a Peek at Some Writing Samples?

I’ve got them right here. 

Ten years of writing content and three years of crafting copy have exposed me to many exciting niches. 

Saas and tech

Chatbot Software: Ultimate Guide to Bots in 2022 (With Reviews)

Most of the images you see in the above article are royalty-free photos that I have modified on Canva to provide visuals for the article. 

Luxury Homeware/Interior Design:

The site of the luxury cushion brand, Mirage Haven, showcases my writing.  I wrote most of the website text (blog articles, product and collection descriptions, taglines, and the like).

Mirage Haven

These commissioned articles were published in the Australian online magazine Interiors Addict:

4 Easy Ways To Incorporate Hamptons Decorating Into Your Home

Styling Cushions: Bed or Lounge, Follow These Helpful Tips

Senior Care and Aging

Ghostwritten article for the ShowerBuddy brand--

What To Consider When Booking A Hotel Room For Wheelchair Users

Landing Page to Download a Case Study:

Miguel Campaner’s Product Launch Services 

Topics: pets, luxury furniture and homeware, interior design, wine, health, Crossfit, Saas, aging and senior care, travel, history, and many more. I have an eclectic range of interests.
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