Heideli Loubser

I write B2C and blog copy that opens conversations and sparks opportunities.

I'm a professional copywriter, certified content marketer, and blogger. I provide SEO-optimized blog, website and email content for businesses in the education, and health and wellness industries. 

With 12 years of experience in writing for clients in various industries, I am well-equipped to help you. My expertise and process will save you time, expand your audience, and make your business shine.

What I Do

I focus on creating:

  • Content that is optimized for SEO to help you rank better in Google
  • Website copy that is coherent, informative and profitable
  • Blog content that positions your business as an authority
  • Social media posts that are appealing and persuasive
  • Email copy that reads like a stimulating conversation between two people
  • Ad copy that appeals
  • and more…

I do the thinking, the research, and the writing, and you get content that WORKS for you.

What you get:

  • Research-based, competitive content that your audience is interested in
  • Ideas, suggestions, and recommendations based on the research.
  • Content in a format that’s easy on the eye - for the scanners and the serious readers.
  • Images that are free for commercial use and that add value and interest to the written content.
  • Headlines and subheadings that grab readers’ attention and keep them reading.

I do the thinking, the research, and the writing, and you get content that WORKS for you.

For more info on the services I provide, click here. 

Why me?

Copy that connects

It’s an art to write copy that makes people feel heard and understood, but that is what helps turn readers into buying customers. I write copy that opens conversations and sparks opportunities.

I know the rules and how to produce quality content with them in mind so that you don't make mistakes, waste time, and lose business trying to do it yourself. When it comes to blogs, website copy, emails and ads, I’ve got you covered.

Competitive research

There’s so much noise online these days, it’s hard to stand out and be heard. I make the effort of finding the gaps that help you do just that.


I'm a strong communicator and will deliver regular progress updates. Deadlines are my friend.

Say hello to SEO done for you

SEO can make many business owners get an instant headache. Too many factors to think about. I incorporate SEO requirements into all content in a way that’s natural, sounds human, but also makes Google happy.


Responsive and Creative… These are the two words that spring to mind when I think of the times I’ve had Heideli work on projects for me. I appreciate authors who can take incomplete briefs and come back with relevant questions. I especially appreciate the ones who make a plan when the answers just aren’t available! I’ve very much enjoyed having her as a subcontractor and would recommend her to anyone.

Ashleyanne Spencer-Smith, CMRW, CARW, Award-Winning Master Resume Writer: crafts international resumes and LinkedIn profiles for global professionals

Heideli has written copy for a number of our lifestyle clients. A copywriter who loves the story of the people behind a business, she easily maintains the tone and style of a brand while adding something fresh, clear and creative. A pleasure to work with and always reliable.

Ricky van der Walt, Chief Growth Officer, Shapeshift digital agency


Topics: Education, home education, health and wellness, mental health, parenting, self-improvement, entrepreneurship.

Sample links

Ultimate Guide Long-Form Post: http://homeschoolerslife.com/the-best-homeschooling-curriculum/





Contact me

Email me at writing@houseofblogs.net.

Looking forward to hearing about what you do!

Topics: Education, homeschooling, parenting, health and wellness, holistic health, faith, Christianity, self-improvement, lifestyle, family.
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